Bradley and Sons, called Bradleys, announced its conversion to a limited liability company in a front-page article in the Financial Times on 28 October 1912. Established in 1870 by Samuel Bradley, then in the hands of his sons Glenholme and Comerford, Bradleys made furs, evening dresses, suits, gowns and millinery. Its success was such that the store awarded staff with more than ten years' tenure with shares in 1912. Bradleys’ cold fur storage added to the services it offered and led to its additional name, the Arctic Fur Store, and the store could hold £500,000 of furs at one time. During the First World War, Bradleys made officers uniforms. Located at 1 Chepstow Place, Bradleys was managed by the same family until 1953. The family business has continued as Bradleys Quality Dry Cleaning in Milton Keynes.